PositiveNaija Q&A Forum

The PositiveNaija Q&A Forum is strictly a question-and-answer platform open to everyone where users post only questions and then allow for other users to provide answers specifically for the question set.

Questions asked must be substantial, well-thought, well-framed and sensible. Answers provided that do not significantly focus on the question are removed.

Thank you.

 

Forum Navigation
Please or Register to create posts and topics.

Media Monitoring Organisations in Nigeria

Please kindly share reliable information on organisations or agencies that currently focus on monitoring or researching the media in Nigeria (with indicators based on the reliability, trustworthiness, objectivity and professionalism of the media space).

Thank you.

What you give is what you get.

NIGERIA
1) Media Rights Agenda (MRA)
- Monitoring/assessment
2) International Press Centre (IPC)
- Monitoring/assessment

AFRICA
1) Media Foundation for West Africa
- Monitoring/assessment

GLOBAL
1) Reporters Without Borders (RSF)
- Ranking
2) Committee to Protect Journalists (CPJ)
- Monitoring/assessment
3) World Association for Christian Communication (WACC)
- Monitoring/assessment

 

Shared by Chioma Ezeigbo.

What you give is what you get.

1.Research Company evaluating the Media Agency (RECMA):
RECMA’s primary objective is to help advertisers in tracking and monitoring their media agency portfolio.
In 2011, RECMA ranked mediaReach OMD, as number one in Nigeria and it has consistently been the leading media agency in West and Central Africa ranked by RECMA.

2. WARC Rankings:
WARC Rankings are known to celebrate excellence in creativeity, media and effectiveness. They collaborate with marketers at all levels across various agencies and brands, to ensure the rankings remain relevant.
In 2019, BBDO New York and BBDO Worldwide were ranked the best agency and network respectively by WARC Rankings.

 

Shared by Fego Onowori.

Quote from PositiveNaija on June 23, 2020, 9:43:36 AM

NIGERIA
1) Media Rights Agenda (MRA)
- Monitoring/assessment
2) International Press Centre (IPC)
- Monitoring/assessment

AFRICA
1) Media Foundation for West Africa
- Monitoring/assessment

GLOBAL
1) Reporters Without Borders (RSF)
- Ranking
2) Committee to Protect Journalists (CPJ)
- Monitoring/assessment
3) World Association for Christian Communication (WACC)
- Monitoring/assessment

 

Shared by Chioma Ezeigbo.

Thank you Chioma, this is really nice.

They all do great work particularly in ensuring media rights, advocacy and even monitoring (largely press freedom),but they really do not capture the focus of what we are looking for, which is an organization or entity that monitors, assesses and ranks the various media outlets or organizations in a country (Nigeria) or countries with the objective of helping the public in identifying/recognizing how reliable or trustworthy or truthful or informative they can be (including other good parameters or measuring indicators).

For example:

Chioma Ezeigbo Media Monitoring Group [2020 First Quarter Ranking Report For Online Media:

1. BusinessDay, 2. PremiumTimes, 3. Guardian Nigeria, etc.].

The importance of this, is the benefit of having to compete gracefully and effectively by incorporating the highest possible standards of journalism and media ethics.

Thanks again.

What you give is what you get.
Quote from Fego Onowori on June 24, 2020, 10:54:14 PM

1.Research Company evaluating the Media Agency (RECMA):
RECMA’s primary objective is to help advertisers in tracking and monitoring their media agency portfolio.
In 2011, RECMA ranked mediaReach OMD, as number one in Nigeria and it has consistently been the leading media agency in West and Central Africa ranked by RECMA.

2. WARC Rankings:
WARC Rankings are known to celebrate excellence in creativeity, media and effectiveness. They collaborate with marketers at all levels across various agencies and brands, to ensure the rankings remain relevant.
In 2019, BBDO New York and BBDO Worldwide were ranked the best agency and network respectively by WARC Rankings.

 

Shared by Fego Onowori.

Thank you very much Fego for this, which is very good.

We will explore accordingly.

What you give is what you get.