CEO Celebrate Agare of Easify Finance Limited is making waves in the construction sector with a strategic entry into the lucrative dredging business.
This move by the prominent Nigerian entrepreneur marks a significant diversification of his business empire, which already spans finance, logistics, information technology, agriculture and real estate, under the umbrella of Celebrate Group of Companies Limited.
​While his flagship financial services firm, Easify, continues to focus on lending and investment solutions, the expansion into dredging aligns with the immense demand for essential construction materials and infrastructure development across Nigeria.
Tapping into a Growing Market
​The dredging industry, which involves the removal of silt and sand from the bottom of waterways and the stockpiling of sharp sand for construction purposes, is critical to Nigeria’s urban development, especially in coastal and riverine states like Lagos, Rivers, and Delta.
​Industry sources indicate that Mr. Agare’s new dredging venture will focus on:
- ​Sand Stockpiling and Supply: Providing high-quality, sharp sand essentials for major housing projects, road construction, and civil engineering works.
- Land Reclamation: Taking on projects to reclaim land from water bodies, crucial for new urban layouts and essential infrastructure development.
This strategic diversification allows the Celebrate Group to control a key segment of the construction supply chain, mitigating risks and ensuring the timely delivery of his own real estate projects while serving the broader market.
Strategic Synergy
​Mr. Agare’s existing business portfolio offers strong synergies that will power the new dredging venture.
- ​Financial Backbone (Easify): Easify Finance Ltd provides the necessary capital and financial engineering expertise to acquire and maintain the specialized, high-cost equipment dredgers required for large-scale operations.
- ​Logistics Strength (Celebrate Industries): His logistics and trucking arm, Celebrate Industries Nig Ltd, can seamlessly handle the transportation of dredged sand from the mining sites to stockpile locations and final project sites across different states.
Sources close to the entrepreneur suggest that the venture aims to introduce modernized dredging equipment and sustainable practices to minimize environmental impact, a growing concern in the sector.
​The entry of a well-capitalized and structured entity like the one driven by CEO Celebrate Agare is expected to inject fresh competition and efficiency into Nigeria’s dredging and sand supply market, contributing significantly to job creation and infrastructure growth.
