Beyond Google In Nigeria And Africa: How AI Search Is Changing Customer Discovery By Adisa Abiodun Sunday
A customer in Lagos no longer has to begin every buying journey by typing two or three keywords into a search box. They might ask an AI assistant: “Which companies can supply office space around Lekki, and what should I check before paying?” A parent in Abuja might ask for schools that meet particular needs. A trader in Onitsha might ask for a reliable distributor that serves their area.
These are examples of the kinds of detailed questions people can put to conversational search tools. They are not claims about a particular customer or a measured Nigerian trend. They illustrate a meaningful change in the search experience: people can describe a situation, add conditions and ask follow-up questions instead of working through a list of links one query at a time.

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