This assessment by PositiveNaija aims to provide a reliable guide on the overall standard of Nigerian universities offering mass communication as an academic course and degree.
Mass Communication covering Journalism and Media Studies; Public Relations; Advertising; Broadcasting; Film and Multimedia Studies; Development Communication Studies; and Information and Media Studies.
This inaugural assessment is a part of a periodic monitoring by PositiveNaija on selected disciplines/courses offered by Nigerian universities, which largely constitute the core areas of the work done on PositiveNaija with the aim of promoting the culture of impactful scholarship and academic excellence in the Nigerian educational sector.
The focal disciplines/courses include:
“To communicate is to learn, understand, trust and share.”
– Toju Micheal Ogbe
This assessment on the quality of Nigerian universities offering mass communication as an academic course and degree is hinged on certain parameters or factors.
- Factor 1: Accreditation
Indicator: Accreditation report by the National Universities Commission of Nigeria (NUC).
Source: NUC website
This factor takes into consideration the qualifying elements for the course of mass communication: library strength; physical and technological infrastructure; number and quality of relevant staff; etc.
Thus, in this assessment of recommended universities (undergraduate), only universities with full accreditation (not interim or denied) have been provided.
- Factor 2: Quality of Education
Indicator: The Times Higher Education World University Rankings 2021.
This factor takes into consideration the ranking of the best universities in Nigeria offering mass commmunication: Teaching (the learning environment); Research (volume, income and reputation); Citations (research influence); International outlook (staff, students and research); and Industry income (knowledge transfer).
Thus, in this assessment of recommended universities, only the best universities in Nigeria according to the THE World University ranking are featured.
The recommended Nigerian universities have also been listed in the order of their performance in the The Times Higher Education World University Rankings 2021.
Reference: U.S. News & World Report L.P. | QS World University Rankings
- Factor 3: Job employability
Indicator: Most employable Nigerian universities
Source: The Nigerian Graduate Report 2018 by Stutern.
This factor will be recorded in percent as stated in the report of the source relied on.
- Factor 4: Accessible information relevant about the Faculty.
Indicator and source: Online – website of the respective university/faculty
This factor takes into consideration information available on the following: curriculum; names and contact of the faculty (email and/or phone number); profile/CV and contact of staff and management; number of total mass communication students; seminars, conferences, research; tuition and other relevant fees; internet safety of the website; etc.
This factor will be recorded as “Available”, “Good” and “Excellent” accordingly.
Last updated on 12th of October 2020.
|Universities||Job employability||Accessible information|
|Lagos State University (LASU)||58.49%||–|
|University of Lagos (UNILAG)||58.13%||Available|
|Covenant University (CU)||83.70%||Available|
|University of Nigeria Nsukka (UNN)||68.18%||Available|
*This assessment was first written by Toju Micheal Ogbe on the 12th of October, 2020.
*A review and update of the assessment will be done periodically.
*If you have information or data that could be relevant in improving this assessment, please comment or write to us at firstname.lastname@example.org and we will update the article accordingly.