Recently updated on February 6th, 2026 at 09:58 am
This assessment by PositiveNaija aims to provide a reliable guide on the overall standard of Nigerian universities offering marketing as an academic course and degree.
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.
BEST NIGERIAN UNIVERSITIES OFFERING marketing
This assessment on the quality of Nigerian universities offering marketing as an academic course and degree is hinged on certain parameters or factors.
- Factor 1: Accreditation
Indicator: Accreditation report by the National Universities Commission of Nigeria (NUC).
Source: Latest NUC Undergraduate Accreditation Result
This factor takes into consideration the qualifying elements for the course of marketing: library strength; physical and technological infrastructure; number and quality of relevant staff; etc.
Thus, in this assessment of recommended universities (undergraduate), only universities with full accreditation have been provided.
- Factor 2: Quality of Education
Indicator/Source:
a) The Times Higher Education World University Rankings.
b) NUC Ranking Of Universities In Nigeria
This factor takes into consideration: Teaching (the learning environment); Research (volume, income and reputation); Citations (research influence); International outlook (staff, students and research); and Industry income (knowledge transfer), etc.
Thus, in this assessment of recommended universities, only the best universities in Nigeria according to the latest indicator/source rankings are featured (note: for NUC, universities with a total of 300 points and above).
The recommended Nigerian universities have also been listed in the order of their performance in the rankings.
- Factor 3: Job employability
Indicator: Most employable Nigerian universities
Source: The Nigerian Graduate Report by Stutern.
- Factor 4: Accessible information relevant about the Faculty.
Indicator and source: Online – website of the respective university/faculty
This factor takes into consideration course information available on the following: curriculum; names and contact of the faculty (email and/or phone number); profile/CV and contact of staff and management; number of total students; seminars, conferences, research; tuition and other relevant fees; internet safety of the website; etc.
Check the websites of the respective institutions for more information.
Research Credits
*This compilation was first researched, written, poster designed and last updated by Toju Micheal Ogbe – without interference or sponsorship by the featured universities.
Research assistant(s): Lovelyn Ikpane Agbo
*This research is open for/to suggestion, donation, sponsorship, collaboration, partnership or advertisement (+2349064503292).
