Aremu has emerged winner of the MarkHack 2.0 Hackathon and receives the grand prize of $5,000 at the grand finale of the event in Lagos ahead of nine other startups.
Aremu is a robot-marketing tool that helps businesses run experiments to improve their product metric and conversion rate.
Three months of innovative pitch sessions, workshops, masterclasses and mentorship sessions aimed at helping participants develop skills and also acquire resources needed to transform their ideas into market-ready products, climaxed with the emergence of Aremu as the winner of MarkHack 2.0.
Ozi, a web application that helps businesses acquire, engage and manage customer conversions all from one place emerged as the first runner-up, carting away the sum of $3,000 while Zander, a web-enabled and user-customised response AI tool for automating social media marketing/management and all brand campaign processes emerged as the second runner-up with a prize of $2,000.
The top 5 finalists will undergo a 3-month incubation programme at the Eko Innovation Center, and receive a seed capital of $50,000. Mentorship and free working space at the Eko Innovation Center and other consolation prizes also await the other finalists.
Themed, “Unlocking the Power of the Creative Economy”, with focus areas on Immersive Experience (XR), Content Creation and Robo Marketing, MarkHack 2.0 is the second edition of Nigeria’s first and biggest marketing and media hackathon. Markhacks is curated by GDM Group and Eko Innovation Center.
It climaxed on a disruptive note with 10 startups engaging in an innovative pitch contest of ideas before industry experts.
Co-founder of Aremu, Tosin Adelowo said the win serves as a validation of the enormous potential in Nigeria’s creative sector, and commended Eko Innovation Center for the MarkHack platform.
He further expressed appreciation to the organisers of MarkHack for creating the platform that provides an opportunity for new ideas to be birthed in the creative space.
The Curator, MarkHack and Founder of Eko Innovation Center and Art of Technology Lagos, Victor Afolabi, reiterated his vision for disrupting Nigeria’s creative industry with MarkHack 2.0 by capitalising on the huge economic potential that abounds in the sector.
“The creative industry drives innovation and growth, which makes it a powerhouse for the Nigerian economy; and MarkHack 2.0 aims to disrupt the creative economy by providing a landing space for marketing and media professionals, tech enthusiasts, creators, innovators and industry leaders to collaborate and explore new and innovative ways to steer us into a future fit creative economy.”
The event gathered innovators, techies, entrepreneurs, policymakers, media mavens, marketing professionals and corporate moguls who collaborated to create innovative solutions to real-time marketing and media challenges.
The event’s second edition recorded over 1,365 applications from 92 locations across Europe, Asia and Africa, all of which were judged by 22 industry experts.
The curator of MarkHack, GDM Group is a leading marketing and media technology company renowned for bespoke service offerings ranging from marketing tech solutions, big data management and 360 integrated marketing services.