Team Triarchy from Nigeria has emerged the overall winner of the 2017 Unilever Ideatrophy Challenge.
Team Triarchy had the trio of Temitope Smith, an undergraduate of Ladoke Akintola University of Technology, Ogbomoso; Uzomba Ikechukwu, from the University of Ibadan and Egbo Chidera, from University of Nigeria, Nsukka.
The Unilever Ideatrophy Challenge now in its 6th edition is in line with Unilever’s quest to groom young talents in Nigeria and Ghana with a focus on undergraduates from both countries.
Other teams that won at the competition were: Ghana’s Team Kool T as the first runner-up, Team Classic (Nigeria) as second runner-up and Team Supernova (Ghana) as third runner-up. Team Midas (Nigeria) also won the “Most Compelling Idea Award”.
According to Uzomba Ikechukwu (Team Triarchy):
“The Ideatrophy competition has been a life-changing experience. We have learnt so much about working as a team to developing viable strategies for brand positioning and growth. Winning the competition is a dream come true for us and we will put in more efforts to win at the Africa region and global leg of the competition.”
The Managing Director, Unilever Nigeria-Ghana, Yaw Nsarkoh, reiterated Unilever’s commitment to touching lives every day through its products and social missions. He appreciated the efforts of all the participants and advised them to be persistent in the drive to achieve their goals. He also encouraged them to develop their knowledge and skills to meet up with global standards.
In the words of Mr. Nsarkoh:
“Being awake to what really matters, which is the theme for this year’s edition, is about understanding the power in you to make choices that will determine your future. There are constraints in life that compel us to make choices but every choice we make will always come with consequences. What is most important however is that whatever we do, we do to the best of our ability.”
The Ideatrophy competition was designed to develop young talents, mostly undergraduates across universities in Nigeria and Ghana along the lines of personal, leadership and entrepreneurial competencies. The boot camp for the competition opened in Lagos on October 2nd, 2017 where contestants were exposed to Unilever activities in sales, marketing, finance and supply chain. The participants were assigned to mentors who are seasoned business professionals, to guide them in the development of their business plans in preparation for their presentations whilst also engaging in other recreational activities.
