The Impact Of Full-Scale Culture Of ‘Pricing’ On The Quality Of Life Among Nigerians
Introduction
“Wetin be the last price?”;
“You go fit comot money? I be your customer ooh”;
“Your market cost ooh, I go buy from your neighbor!”;
The above phrases and more are constantly used in Nigerian market space to influence the prices of goods and services.
To bargain in the context of this piece, means an advantageous purchase, especially one acquired at less than the usual cost. In Nigeria, this is known as ‘pricing’ or ‘price’.
It is worthy of note that negotiation or bargaining could be helpful – who wants to spend more on a product they can get for less?
Some questions could be asked in relation to the original motive of bargaining or pricing in Nigeria as well as to what extent: could it be that pricing is now a total way of life in Nigeria? And at what price?
Therefore, this piece on the impact of full-scale culture of ‘pricing’ on the quality of life among Nigerians critically examines the factors behind Nigeria’s pricing culture; its impacts on the quality of life among Nigerians and possible solutions towards unhealthy pricing in Nigeria.
